Social Media Marketing
This week I'm to gather a bunch of fans on my FB page. Seeing as I have an account for my author profile instead of a page, I'm instead hoping to increase my friend count by 5 instead of the usual one per week deal. This means I'll have to be a lot more active on the site as Gwen.
Analytics
I already know/suspect my theme is getting in the way of one of my conversation goals, but this week I'm also tagged to see if there's any other weak spots on my blog. High bounce rates, low conversations for other goals. The goal this week is to sniff them out and establish priorities for future optimization efforts.
I'm already thinking, due to insights from this project and progress on my WIP, that July will be a big month for Fulfilling Dreams. I'm hoping to roll out a new design then and properly introduce my WIP to my audience so this week's analytic discoveries will be super important.
Content Marketing
Guest posts. Guest post. Guest post.
I know this is super important, but haven't actually gotten around to it. The author community is a bunch of personal blogs, and guest posts are usually snippets of your process or a marketing ploy for your upcoming/new release. Seeing as I'm at the very beginning of that pipeline....
Instead I'm going to look for bloghops to join. Online events where people write about a certain topic and then all those posts are shared on a single link list and you go and visit other people on that list. They've helped in the past for sure. And I should also try to figure out a post for the CC blog. I keep wanting to write one, but, well, I can never think of an appropriate topic. I'm gonna try this week to nail an idea down. Maybe something about muses.....
This week I'm to gather a bunch of fans on my FB page. Seeing as I have an account for my author profile instead of a page, I'm instead hoping to increase my friend count by 5 instead of the usual one per week deal. This means I'll have to be a lot more active on the site as Gwen.
Analytics
I already know/suspect my theme is getting in the way of one of my conversation goals, but this week I'm also tagged to see if there's any other weak spots on my blog. High bounce rates, low conversations for other goals. The goal this week is to sniff them out and establish priorities for future optimization efforts.
I'm already thinking, due to insights from this project and progress on my WIP, that July will be a big month for Fulfilling Dreams. I'm hoping to roll out a new design then and properly introduce my WIP to my audience so this week's analytic discoveries will be super important.
Content Marketing
Guest posts. Guest post. Guest post.
I know this is super important, but haven't actually gotten around to it. The author community is a bunch of personal blogs, and guest posts are usually snippets of your process or a marketing ploy for your upcoming/new release. Seeing as I'm at the very beginning of that pipeline....
Instead I'm going to look for bloghops to join. Online events where people write about a certain topic and then all those posts are shared on a single link list and you go and visit other people on that list. They've helped in the past for sure. And I should also try to figure out a post for the CC blog. I keep wanting to write one, but, well, I can never think of an appropriate topic. I'm gonna try this week to nail an idea down. Maybe something about muses.....